Problem Statement

Challenges in a Growing Crypto Market: Transparency, Access, Participation

Despite the rapid growth of the digital asset trading industry and increasing participation from both retail and institutional investors, the trading environment still faces structural limitations that hinder its maturity, accessibility, and inclusiveness.

Lack of Transparency in Trader Behavior The digital asset trading landscape remains largely opaque, with most traders operating in closed environments where strategies and performance metrics are not publicly visible. This lack of transparency makes it difficult for participants—especially newcomers—to build trust, learn from others, or make informed decisions. Without accessible benchmarks or verifiable track records, users face significant barriers to understanding and improving their trading practices.

Limited Access to Expertise and Strategy Implementation Effective trading strategies are often confined to a small group of advanced users, protected behind technical complexity or exclusive networks. As a result, most users are unable to access or replicate proven trading approaches in a scalable, cost-efficient manner. This gap in accessibility reinforces inequality of outcomes and prevents knowledge from being effectively shared across the wider trading community.

Insufficient Incentives for Community Participation and Contribution Most existing platforms fail to encourage or reward meaningful community engagement. Traders operate in isolation, with little motivation to contribute to the growth or education of others. The absence of structured incentives for collaboration, leadership, and content sharing limits the development of vibrant, value-generating trading communities and weakens long-term user retention.